By Mark Traverso
First of all, let me say a huge thanks to the LiveRamp team for a great event and for providing such a fantastic opportunity to meet current and prospective partners. RampUp is always a key date in our calendar but this year proved even more special.
With 2024 finally looking like it’s going to be the year that cookies go away, it’s not surprising that this year’s RampUp was buzzing even more than usual. Clearly the industry is looking for a replacement to the giant chasm that the deprecation of third-party cookies will leave. And many of those companies were clamoring to speak with Lighthouse List-Ameribase.
The lead up to the conference already looked promising with 19 meetings scheduled even before we touched down in San Francisco. The buzz continued while we were there, with more companies approaching us to discuss our data. What solutions were they most interested in? Email activation, deployment and retargeting; direct mail datasets; business audiences; political audiences; custom audiences; and of course our raw data signals.
Why Raw Data in 2024?
With cookies becoming increasingly obsolete, marketers are seeking alternative solutions that are not reliant on browser-based tracking. Our raw data opted-in signals, available at scale, including full text emails, HEMs, MAIDs, IP addresses and other IDs as needed, provide a more comprehensive and persistent view of consumer behavior, spanning across devices and platforms, thereby enabling more accurate audience targeting, measurement & analytics.
It was the identity and linkage capabilities of our raw data signals, allowing marketers to create comprehensive customer profiles and deliver personalized experiences across various channels and devices, that companies were so interested in at RampUp 2024. After all, by leveraging full-text emails, HEMs, MAIDs, and IPs, marketers can establish robust identity graphs and connect with consumers in a meaningful and privacy-conscious manner.
Learn more about our IP to HEM pairings >
Learn more about our MAID to HEM pairings >
Our syndicated and custom audiences continue to be a hit with all marketplaces, agencies and brands.
We just launched our Truthset Best Matched audiences during RampUp 2024, which includes hundreds of data segments, ranging from household behavior and demographic audiences to key interest segments such as CPG, CTV-enabled, Fair Lending, Cruise, and Credit Card audiences. As Chip Russo, President and Chief Revenue Officer, at Truthset explained, “we are excited to see Lighthouse-Ameribase pushing for increased accuracy in the data ecosystem. Lighthouse-Ameribase has been a part of the Truthset Data Collective for over three years and has consistently shown exceptional levels of data accuracy. These new audiences are leveraging some of the highest Truthset scores for HEMs across hundreds of segments. They are sure to drive significantly increased performance.”
Partnering with Lighthouse List-Ameribase
Lighthouse List-Ameribase is always open to new data partnerships. RampUp 2024 resulted in no less than four NDAs with data evaluation agreements.
If you're looking for unmatched quality, extensive reach, and a vast array of audiences, Lighthouse List-Ameribase should be your agency of choice. Having worked for 30 years in data across all channels, we know how key accuracy and scale is for our clients. We fully support your omnichannel marketing efforts, supplying data for direct mail, email campaigns, and various digital channels such as CTV, digital audio, gaming and syndicated audiences.
Lighthouse List-Ameribase, for example, regularly has its data verified by independent data evaluator, Truthset. In a recent study, our demographic and household behavior data was characterized as “exceptional”. Moreover, we proudly hold the top position among 20 leading data providers, as recognized by Truthset, for HEM to postal address matching.
Don’t wait until RampUp 2025 to speak to us about your data needs. Reach out to us today to see how we can help you achieve your goals.
