At Lighthouse List, we believe in the science of data
Transparent sourcing
We source our data from a reliable network of privacy compliant partners who provide us with online engagements, brand signals, in-market shopping behaviors, location data, purchase transactions, registrations and form fills, surveys, voter registration, SDKs and mobile apps.
CROSS-VALIDATION
Our team of data scientists cross-validate our data extensively to ensure its accuracy - nearly 50% of our PII data has at least 10 matches from different sources, whilst 50% our phone data has at least 2 matches.
OFFLINE TO ONLINE MATCHING
With our proprietary software and technology, we also link our data to 3-5 billion monthly transactions. Our strength lies in matching offline and online data, with online signals tied to HEMs and MAIDs.