Lighthouse-Ameribase, the boutique data company that provides quick, custom segments with great accuracy and 2 to 3 times the scale, is proud to announce the launch of hundreds of Truthset Best Matched data segments. This partnership underscores Lighthouse-Ameribase's steadfast commitment to precision and accuracy and to delivering data solutions tailored to meet marketers’ evolving needs.
Ranging from household behavior and demographic audiences to key interest segments such as CPG, CTV-enabled, Fair Lending, Cruise, Credit Card and political audiences and many more, this new suite of data segments is ideal for marketers who prize data quality. Each segment has been meticulously crafted to ensure utmost accuracy, and compliance with industry standards.
Why is accuracy so important in marketing data?
Accuracy is paramount in audience data as it ensures that marketing efforts are targeted towards the right individuals or groups who are most likely to engage with the message or offer.
Targeting inaccuracies lead to messages being delivered to the wrong audience segments, resulting in low engagement rates and poor campaign performance. Subsequently, this can lead to wasted resources, with marketing budgets spent on reaching uninterested or irrelevant audiences. Moreover, irrelevant messaging can damage brand reputation and trust among consumers, as recipients may perceive the communication as spam or intrusive.
Precisely defined audience segments increase the relevance of marketing communications, leading to higher engagement and conversion rates.
Why choose Lighthouse-Ameribase for data quality?
Lighthouse-Ameribase is widely recognized for its impressive combination of scale and data quality, having been rated exceptional for data accuracy by Truthset when compared to 20 other data providers and up to 51% more accurate.
“These new audiences are leveraging some of the highest Truthset scores for HEMs across hundreds of segments.”
"At Lighthouse-Ameribase, we understand the critical importance of reliable data in driving business success. Having worked for 30 years in data across all channels, accuracy is key for both targeting and measurement," said Mark Traverso, President/CEO at Lighthouse-Ameribase. "Through our partnership with Truthset, we are excited to introduce these new segments that prioritize data accuracy above all else, empowering businesses to make informed decisions and achieve their marketing objectives."
“We are excited to see Lighthouse-Ameribase pushing for increased accuracy in the data ecosystem,” said Chip Russo, President and Chief Revenue Officer, at Truthset. “LIghthouse-Ameribase has been a part of the Truthset Data Collective for over three years and has consistently shown exceptional levels of data accuracy. These new audiences are leveraging some of the highest Truthset scores for HEMs across hundreds of segments. They are sure to drive significantly increased performance.”
The Truthset Best Matched segments mark a significant advancement in providing precise and reliable data for targeted marketing campaigns. With hundreds of new segments now available, marketers can access a wealth of audiences to enhance their targeting strategies and maximize the effectiveness of their campaigns.
Using these new data segments is easy. Lighthouse-Ameribase’s Truthset Best Matched segments can be delivered to any digital platform or marketers can get in touch to discuss their specific data needs as well as custom segments, syndicated audiences andprivate licensing.
