Megan Smith (left) & Ana Natalie Delgado (right) of CosMedic
Are you looking to target the lucrative anti-aging market? Then we have some exciting news for you: we're thrilled to announce our partnership with aesthetics and anti-aging consultancy, CosMedic.
As part of the partnership, anti-aging market experts, Megan Smith and Ana Natalie Delgado have used their extensive experience of the anti-aging industry to inform our new aesthetics and anti-aging audiences. They’ll be helping to take these new segments to market by introducing them to manufacturers, brands and practitioners, medical spas and high-end cosmetic clinics.
Why Target the Anti-Aging Market?
The anti-aging market is one of the fastest-growing markets globally, and it's no surprise why. People are living longer - 50% of the US population is over 40 years old while globally more than two billion people are over the age of 40 - and they want to maintain a youthful appearance and a healthy lifestyle. It’s estimated that the industry will have a compound annual growth rate of nearly seven percent between 2022 and 2027 according to Statista.
What’s more, according to a Guidepoint Qsight report, the average sales per aesthetics practice rose by 34% from 2018 to 2022, with millennials driving that growth.
Who is CosMedic?
CosMedic’s consultants bring over 25 years’ combined experience working in the anti-aging industry. CEO Ana Delgado has organized and executed countless aesthetic clinical programs and conferences worldwide since 2006, founding CosMedic in 2008. Director of Business Development and Leadership Megan Smith has an impressive aesthetics and business development background with over 15 years in aesthetic sales and management, including time at Allergan. Allergan was a pharmaceutical company that manufactured drugs and medical devices in the areas of medical aesthetics, eye care, central nervous system, and gastroenterology. Since 2019 Allergan has been part of AbbVie.
Which Audiences does Lighthouse-Ameribase Offer to Target the Anti-Aging Market?
To take advantage of this growing market, it's essential to be able to reach consumers who have shown intent to buy anti-aging products and services. That's where our new anti-aging data segments come in.
Working with CosMedic’s expert consultants, we have identified a number of targeted audiences made up of consumers who have shown intent to buy anti-aging products or who have searched for specific brand names.
Our data segments are designed to help marketers create more targeted and effective marketing campaigns. From audiences related to procedures and treatments such as botox and liposuction, to audiences related to brands like Juvederm and Merz, we can help you target consumers across direct mail, email, display, social, CTV, mobile, digital audio and other digital channels.
Social media channels are of particular importance for targeting the millennial group which is helping to drive growth in the aesthetics market. According to Allergan, naive injectable patients find their injector and or preferred products through social media. With Lighthouse-Ameribase’s anti-aging data segments you can run targeted paid social campaigns across a variety of social channels, using our highly-accurate data.
Why Choose Lighthouse-Ameribase’s Audiences?
Lighthouse-Ameribase is renowned for its data quality, having already been named a gold medalist of data accuracy by independent data validator, Truthset. In the most recent data study, Lighthouse-Ameribase’s data was deemed exceptional, thanks to our ability to accurately tie an online signal such as a HEM to offline PII.
The segments for which Lighthouse-Ameribase was found to be highly accurate - including age, income & gender - are of particular relevance to marketers who are looking to target consumers with an intent to buy anti-aging products.
How to Use Anti-Aging Data Segments in Your Marketing Campaigns
By using our aesthetics and anti-aging audiences, marketers can create more targeted and effective marketing campaigns. The benefits of using our data segments include increased ROI and more effective campaigns. So why not give our aesthetics audiences a try and see how they can help you tap into the lucrative anti-aging market?
Using our data segments is easy. Our Aesthetics & Anti-aging audiences can be delivered to your favorite digital platform or you can get in touch to discuss your specific data needs and private licensing.
