Lighthouse List-Ameribase, the boutique data company that provides quick, omnichannel, custom segments with great accuracy and 2 to 3 times the scale, is pleased to announce its demographic and household behavior data has been characterized as “exceptional” in a recent study by independent data evaluator, Truthset.
More specifically, Truthset found that Lighthouse List-Ameribase has the most top 3 rankings across 30 of the 33 demographic and household behavior attributes scored quarter on quarter compared to 20 other data providers, including for multicultural data, age, household income, education, home ownership, pet ownership, military status and many more.
Consistently Ranked No #1
Having partnered with Truthset on data accuracy for two years, Lighthouse List-Ameribase has a proven track record as a gold medalist of data quality when compared to other leading data providers. For the past seven quarters Lighthouse List-Ameribase has been found to be among the most accurate data providers for HEMs tied to an online activity.
In particular, for language spoken, Lighthouse List-Ameribase has ranked #1 consistently since Q3 ‘21. The same is true for all of Lighthouse’s pets-related attributes (including pet owners, dog owners and cat owners.)
As for small business owners, Lighthouse List-Ameribase once again maintained their #1 ranking, with a Truthscore Index of 162 (signifying that Lighthouse’s small business data is 62% more accurate than the average.)
Lighthouse’s Methodology
Lighthouse List-Ameribase prides itself on its cross-validated, multi-matched data. 50% of its PII data, including name and address, has at least ten matches from different sources, and is tied to an online signal, such as a HEM or MAID. 50% of their phone data also has at least two matches, whilst they also link their data to three billion transactions daily. Their extensive cross-validation and cross-channel sourcing process guarantees a high level of data accuracy in their consumer audiences.
Mark Traverso, President and CEO of Lighthouse List-Ameribase, commented, "We’re thrilled to learn that we have the most top 3 rankings, making us the most accurate data provider across the board. It goes to prove that our data should always be a marketer’s first choice for all channels, including direct mail, email and digital.”
Kathryn Barnitt, Head of Data Science at Truthset, added: “Lighthouse List-Ameribase and Truthset have been working together for seven consecutive quarters and it is clear from our partnership that they are committed to data accuracy”
Learn more about Lighthouse List-Ameribase’s capabilities
Are you interested in learning more about how Lighthouse List-Ameribase can help you achieve your marketing goals? Meet us at RampUp to discuss your needs >
About Lighthouse List-Ameribase
Lighthouse List-Ameribase is a boutique data company offering great accuracy and scale. In addition to our 3,000+ on-demand audiences, we also provide quick, custom segments for your specific data needs as well as B2B and B2C data to enrich your identity graph. Having built a name for ourselves that's synonymous with data quality over the past 25 years, we provide consumer & business custom audiences you can trust. https://www.lighthouselist.com/
About Truthset
Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data, and improve the performance of any data-driven decision.
Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions.
Headquartered in San Francisco, Truthset was founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble. Truthset is funded by venture investors.
