Why should brands and agencies care about data quality? Higher accuracy means higher profits and happy clients!
Lighthouse List-Ameribase continues their exceptional track record in data quality and has been named a gold medalist of data accuracy following a recent study by independent data evaluator, Truthset.
In particular, Lighthouse List-Ameribase ranks exceptional across 41 measured demographic and household behavior attributes, compared to 20 other data providers. This includes multicultural data, age, household income, home ownership, pet ownership, language spoken, small business ownership, auto make, auto model (luxury/standard), education, geography, and many more.
In an era where precision and accountability are paramount, advertisers need reliable insights to make informed decisions and optimize their advertising strategies. Ensuring accurate measurement of conversions is crucial for determining campaign effectiveness and maximizing return on investment.
Accurate data enables advertisers to precisely attribute conversions to specific marketing efforts, channels, and touchpoints. This granular understanding empowers them to identify high-performing campaigns, optimize targeting strategies, and allocate resources effectively. By partnering with a data provider like Lighthouse List-Ameribase, which values accuracy, advertisers gain access to trustworthy and validated data, resulting in more precise measurement and attribution.
Mark Traverso, President and CEO of Lighthouse List-Ameribase, commented, "We pride ourselves on our commitment to data accuracy, employing rigorous validation processes and advanced methodologies. Our comprehensive data solutions enable advertisers to confidently measure and attribute conversions with utmost precision.”
How Lighthouse Ensures Data Accuracy
Lighthouse List-Ameribase follows a variety of comprehensive cross-validation and cross-channel sourcing procedures to ensure a high level of data accuracy. These include matching their personally identifiable information (PII) data to an online signal like a HEM or MAID.
In fact, 50% of their PII data, which includes names and addresses, has a minimum of ten matches from various sources and 50% of their phone data has at least two matches. In addition, they connect their data to three billion transactions on a daily basis.
Lighthouse List-Ameribase’s Data In Practice
In terms of real-life examples which demonstrate the tangible impact their data solutions have delivered for advertisers, Lighthouse List-Ameribase has a variety of success stories. For example, they have helped a leading U.S. sports betting & casino digital payments provider to increase their conversion rate by 130% using acquisition email. They have also enabled a large non-profit to reduce their cost per donor by $184.
On the B2B front, they have worked with a large computer server manufacturer who saw their sales cycle cut in half after using their B2B custom audience data.
Traverso explained, "Our fundamental purpose is to empower our clients in generating revenue, be it through data consultancy, readily available audience segments, tailored audience solutions, or identity resolution. Our data consistently withstands rigorous scrutiny, ensuring reliability and effectiveness in driving business success."
Interested in learning more about working with Lighthouse-Ameribase? Find out more about our Preferred Partner Data Licensing offering >
About Lighthouse List-Ameribase
Lighthouse List-Ameribase is a boutique data company offering great accuracy and scale. In addition to our 3,000+ on-demand audiences, we also provide quick, custom segments for your specific data needs as well as B2B and B2C data to enrich your identity graph. Having built a name for ourselves that's synonymous with data quality over the past 25 years, we provide consumer & business custom audiences you can trust. https://www.lighthouselist.com/
About Truthset
Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data, and improve the performance of any data-driven decision.
Truthset does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions.
Headquartered in San Francisco, Truthset was founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble. Truthset is funded by venture investors.
