Custom CTV-verified CPG buyers spanning 600 products & brands with coverage on 24 retail stores
Lighthouse-Ameribase is pleased to announce the launch of a suite of new audiences, made up of CTV-verified CPG buyers, spanning 600 products & brands with coverage on 24 retail stores.
These audiences are based on real shopping cart receipts and cover categories such as Baby & Toddler, Beauty & Self-Care, Clothes, Shoes & Fashion, Electronics & Appliances, Food Supplies, Home & Cleaning Essentials & Pets. Retail stores include Albertsons, Costco, Target, Walmart & Whole Foods.
Why CTV for CPG advertising?
Although linear TV has traditionally been the favored channel of CPG marketers, fewer ad dollars are recently being spent by CPG manufacturers on the channel. For example, a report from iSpot.tv revealed that CPG manufacturers, excluding alcohol brands, invested approximately $4.6 billion in national linear TV ads from January 1 to August 31 2021. This represents a 6.1% decrease compared to the corresponding period in 2020.
Those ad dollars are shifting to digital channels, particularly to CTV. Why CTV? CTV allows CPG marketers to deliver their messages directly to viewers who are actively engaged in streaming content, providing a more captive audience compared to traditional television. With the growing trend of cord-cutting and the rise of streaming platforms, CTV offers a dynamic and measurable way for CPG brands to connect with consumers in a digital landscape.
Additionally, CTV advertising provides opportunities for precise targeting, data-driven insights, and the flexibility to adapt campaigns in real-time, ensuring optimal performance and a higher return on investment. In fact, according to Innovid data, CTV comprised 52% of total video ad impressions for CPG ads in 2021.
Scale & Accuracy Combined
Lighthouse-Ameribase is widely recognized for its impressive combination of scale and data quality, earning the prestigious title of a gold medalist in data accuracy from independent data validator, Truthset. In the latest data study, Lighthouse-Ameribase's data was deemed exceptional, showcasing our proficiency in accurately linking online signals, such as HEMs, to offline PII.
Learn more about our CTV-enabled CPG segments >
Using our data segments is easy. Our CTV-enabled CPG segments can be delivered to your favorite digital platform or you can get in touch to discuss your specific data needs and private licensing.
