Data Modeling & AI Services
Take your data one step further with machine learning algorithms
Do you want to identify potential high-value customers using your existing customer base? Maybe you want to determine which of your customers are at risk of churn? Or do you want to gain insights into customer behavior and market trends? With Lighthouse’s AI machine learning and data modeling capabilities we can help you do all of the above.
***Commit to a minimum $10k data spend and receive a free modeling service from the list below with your order***
Product Catalog
Business Intelligence Reports
data-driven insights & analyses providing valuable information to improve decisions & business performance
Lighthouse’s Business Intelligence Reports assist businesses in identifying patterns, trends, and anomalies in data, providing insights into customer behavior, market trends, and operational efficiencies.
BENEFITS:
Identify areas of opportunity and make the necessary changes quickly
Gives companies confidence in data-driven decision-making
Improves operational efficiency
Increases competitiveness
AI-Led Audience Discovery - Lookalike Modeling
LeveragE AI & machine learning algorithms to identify previously unknown audiences for improved targeting
With Audience Discover, businesses can identify future high-value customers using a look-alike model of their highest-value customers.
BENEFITS:
Improve targeting efforts and create more effective marketing campaigns
Save time and resources when identifying ideal sales targets
Gain an advantage over your competitors
Customer Churn Analysis
identify patterns and trends to Understand why customers Churn
Our Churn Analysis identifies patterns and trends associated with customer churn to determine preventive intervention methods.
BENEFITS
Detect and intercept customer churn at an early stage
Increase customer loyalty
Faster ROI and reduced CAC
Predictive Analytics
UsE statistical & machine learning algorithms to predict future events or behaviors based on patterns identified in historical data
Lighthouse’s Predictive Analytics module enables you to identify patterns and trends to then detect business risks and opportunities.
BENEFITS
Anticipate future trends and behavior
Improve decision-making to reach more accurate and informed strategies
Improve efficiency, reduce costs, and streamline processes
Advanced Customer Segmentation
OrganizE customers into specific groups based on shared characteristics, behaviors, or preferences, to deliver more relevant experiences
With Advanced Customer Segmentation, you can identify characteristics your customers share such as demographics, purchase history, behaviors, interests, and preferences, and use the data to segment your customers into different groups.
BENEFITS
Target your marketing efforts more effectively to improve your ROI
Offer personalized experiences, products, and services to meet your customers’ needs
Improve customer engagement and customer experience
A/B Testing Models
Compare two versions of a marketing campaign or webpage to determine which one performs better in achieving a specific goal
BENEFITS:
Improve customer engagement by testing different types of messaging or content
Enhance sales revenue by testing different pricing strategies, product bundles, or promotional offers
Increase conversion rates by comparing different sales or landing page versions
