Consumer Email Append


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Lighthouse List COMPANY can enhance your current marketing database by appending email addresses for you. Before you rent email lists from a third party, first use our residential email appending service to build an email list from your own customer files. Email Append has many benefits, and in a matter of days, the reach of your email marketing program can be greatly extended. Do you have a need for business/work email addresses? Use our business email appending service. We maximize the accuracy and quantity of email addresses you’ll receive by using a database of over 250,000,000 opt-in consumer records in combination with industry leading technology.

How Email Append Works


Step 1. We receive your customer data. All we need to start the process is your list of customer names with their postal addresses. We work with most data formats, and your information will always be protected within our secure system environment. We apply standard postal address hygiene including CASS. Step 2. The match is performed. Your customer file is matched against our database of over 150,000,000 consumer records to retrieve the corresponding email addresses. We consistently find email addresses for 10 – 20% of all records that are submitted to us. Step 3. A permission request is sent. We create and send a customized permission request message that will direct your customer to a website with your message. There, your customer can either opt-out of future email messages from you, update their contact information, or provide an alternate contact. Step 4. We return your database with email addresses appended. All undeliverable matches are omitted and opt-out responders are flagged. A final file containing deliverable matches is returned to you. Step 5 is critical because it gives your customer the opportunity to opt-out of receiving your email messages ahead of time, thus preventing any potential negative sentiment on your customer’s behalf. It is important to note that there are email append companies that will provide you with email address without doing this important opt-out procedure. This can expose you to unnecessary risk and fines under the current SPAM laws.

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Required Fields: First Name, Last Name, Street Address, City, State, ZIP

Typical match rate averages 20%.