Business Demographic Overlay

Increase your knowledge about existing customers to improve your ability to target new prospects.


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A successful marketing campaign depends on your ability to understand who your current customers are. One of the best methods to learn more about your existing customers is to use lighthouse list COMPANY to perform a Demographic Overlay on your database. Just like our Consumer Demographic Overlay can increase your knowledge about individuals and households, our Business Demographic Overlay can provide valuable information about the companies that you conduct business with or to help you target businesses that fit your criteria. This information allows you to create a profile of your best customers. You are then able to leverage this information when making list rental and marketing decisions for your direct mail and direct response marketing campaigns. Using a profile to target your list selections can result in increased response rates, and decreased mailing costs.  

Benefits:

  • Get insight into common demographic characteristics of your customers and prospects.
  • Identify traits of your best customers.
  • Flexibility – append individual or multiple demographic selects and choose to match your files on business name and address.

Output data elements available include:

Number of employees, sales volume range, SIC Code and description, number of years in business, contact name and title, headquarters/branch, NAICS Code, NAICS Description and fax number.
Typical match rates range from 40 to 70 percent; however this varies based on the quality and accuracy of your input mailing list. We highly recommend that you process your file through NCOA prior to ordering a demographic append to ensure that your list is up-to-date and any change-of-address records have been identified and updated prior to processing.